The technological universe is dynamic and, in order not to miss opportunities, it is necessary to research the subject throughout the year, always looking for reliable sources.
Technological trends are also directly related to what is happening in the world and the needs that arise from it. Therefore, it is interesting to follow news portals, podcasts, magazines, and other communication channels, to stay in the loop.
- Video Content
As years are passing by, people’s interest in short-form videos are growing. These types of videos are very attentive and easy to understand. Having said that, it’s logical that TikTok is the leading video platform in 2022. Biggest brands and influencers are using TikTok for marketing purposes. If you like creating content, you can get TikTok followers for sure to reach a broader audience.
- Cloud-native platforms
Cloud computing is a technology that brings numerous advantages to business, including cost reduction, more flexibility and productivity. According to studies , 70% of companies will have some concrete cloud computing plan by 2022.
Using cloud-native platforms, systems designed and developed for the cloud environment, can contribute to maximize the benefits of the cloud. Given this, this technology has drawn the attention of many businesses that are migrating to the cloud and this movement should intensify in the coming months.
- Artificial Intelligence
Artificial Intelligence (AI) is one of the technological concepts that is on the rise. An example of the application of this technology is chatbots — systems capable of talking to human beings and that are already being used by many retail companies to serve leads and customers.
- Hyper Automation
Have you ever heard of hyper automation? These are platforms that integrate technologies, such as artificial intelligence and robotic process automation, to simulate human capabilities and automate as many procedures as possible within the organization.
If applied strategically, it can enhance scalability, optimize productivity and be a major competitive differentiator.
- Focus on the total experience
Total experience is a business strategy that encompasses employee experience, customer experience and user experience to improve business results.
With the increased use of social networks and other digital channels, it is increasingly important for businesses to build a good reputation by being consistent in their attitudes.
It is no use, for example, saying that you value employees, if professionals who have already worked at the company can make assessments on specialized websites.